The Y - Making Vulnerable Strong

The YMCA helps underprivileged children overcome significant emotional issues. We'll show that an openness to vulnerability is the first step to healing and development.


We want teens to reconsider their notions of potential and self-worth. Our billboard lights up when you walk by, revealing a mirror that inspires introspection.


We'll mail postcards with a mirror attached. Rather than asking for attention or money, we'll embolden people to focus on their current emotional state.


Product Innovation

To help children recognize and document their emotional journey, we'll create a color journal that tracks their feelings over time.


CW/AD Aaron Davidoff

Designer Liana Winternitz